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The measurability of digital marketing campaigns has become a must. In this article, we will explain how to set CPC bids in PPC campaigns. In the era where accountability is measured by direct sales, we all must be knowledgable on...
Learning how to use Google Keyword Search Planner for finding keywords is a must for any search advertiser. There are many paid and free keyword research tools available within the market, but what better option could there be than Google's...
Paid advertising can only get you so far. At some point, you will have to tap into the organic market and engage audiences. In this article, we have summarised 6 key strategies to find trending hashtags for social media...
The debate on How to Improve Google Search Campaigns is a long going discussion. Google AdWords guideline is growing year on year. Marketers interpretations even more. We decided to summarise the top 7 Google Search optimization strategies to make life...
E-commerce and omni-channel purchases are changing when and how people are shopping. The shopping trends across the world have started to merge together under umbrella dates. You probably heard of 'Black Friday' but have you heard of the emerging...
How to get a High Quality Score on Google AdWords? The following story will show trails of our recent high quality score on Google Adwords we achieved with one of our University Clients. After months of experimentation we averaged a high...
So the two big questions are 'what are Google's SMART display ads?' and 'are SMART DISPLAY ads worth trying?' ps. Before we begin please note that Google, the mastermind of marketing, is attempting to replace the role of marketers with...
Is re-targeting allowed with GDPR? The answer is YES. GDPR allows retargeting campaigns unless your cookie policy is compliment with the rules... What does GDPR want? Simply put GDPR wants to deny people from tyring personal data with online behavior. This means anonymous...