What is Guerrilla Marketing?
Guerilla marketing is a set of marketing actions employed to launch a marketing campaign at a fraction of the cost it normally would cost, with multiple times the impact of the money spent on that.
Guerrilla marketing is a marketing tactic in which a company uses surprise and/or unconventional interactions in order to promote a product or service. Guerilla marketing acts as an amplifying impact of a marketing campaign launch.
Guerilla marketing relies heavily on the definition of “guerilla warfare”. It is a non-tactical army, loosely organized, fighting a bigger, more organized force. In the advertising landscape this would represent the smaller brand taking on the larger entities.
Guerrilla Advertising often relies on personal interaction, has a smaller budget, and focuses on smaller groups of opinion leaders that can gett the word out in a particular location rather than through widespread traditional campaigns.
Investing in guerrilla marketing says that your business is ready to capture the public’s attention in creative ways.
Cheap to execute
With guerrilla marketing, imagination is more important than budget.
Grows with word-of-mouth
Get people to talk about your campaign on their own accord.
Publicity can snowball
Unique guerrilla marketing campaigns will get picked up by local (and even national) news sources