Cognition-Lab | The connection between Marketing, Behaviroal Economics and Cognitive studies.  Expand your marketing toolkit.

Consumers don’t think how they feel. They don’t say what they think and they don’t do what they say.

— David Ogilvy


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Introduction to Neuromarketing

How to Improve Google Search Campaigns? Campaign optimization

[vc_row][vc_column][vc_column_text]The debate on How to Improve Google Search Campaigns is a long going discussion. Google AdWords guideline is growing year on year. Marketers interpretations even more. We decided to summarise the top 7 Google Search optimization...

Facebook, Instagram and WhatsApp face site problems

[vc_row][vc_column width="5/6"][vc_column_text]Facebook site problems... The social media giant portfolio has been suffering from outages aand site problems across the world since around 12pm ET (4pm GMT) Wednesday. All four of the company’s main applications –...

How will GDPR affect retargeting campaigns?

[vc_row][vc_column width="2/3"][vc_column_text] Is re-targeting allowed with GDPR? The answer is YES. GDPR allows retargeting campaigns unless your cookie policy is compliment with the rules... What does GDPR want? Simply put GDPR wants to deny people from tyring...

The power of the brain : Taganyika Laughter Epidemic

[vc_row][vc_column][td_block_trending_now][/vc_column][/vc_row][vc_row][vc_column width="2/3"][vc_column_text] The Power of the brain The power of the brain is immense. Our brains have the ability to create the non-existing, making us believe in the non-happening. The...

What are the Key Shopping Trends across the world?

E-commerce and omni-channel purchases are changing when and how people are shopping. The shopping trends across the world have started to merge together under umbrella dates. You probably heard of 'Black Friday' but have you heard of the emerging 'Cyber Week 2'. Well...

How to get a High Quality Score on Google AdWords?

How to get a High Quality Score on Google AdWords? The following story will show trails of our recent high quality score on Google Adwords we achieved with one of our University Clients. After months of experimentation we averaged a high Quality Score of 8.1 (which is...


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