The measurability of digital marketing campaigns has become a must. In this article, we will explain how to set CPC bids in PPC campaigns. In the era where accountability is measured by direct sales, we all must be knowledgable on the calculations in place. How to...
Learning how to use Google Keyword Search Planner for finding keywords is a must for any search advertiser. There are many paid and free keyword research tools available within the market, but what better option could there be than Google’s own – free...
[vc_row][vc_column][vc_column_text]The debate on How to Improve Google Search Campaigns is a long going discussion. Google AdWords guideline is growing year on year. Marketers interpretations even more. We decided to summarise the top 7 Google Search optimization...