COGNITION-LAB

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MARKETING

NEUROMARKETING

BEHAVIORAL SCIENCE

MEDIA PLANNING

GUERRILLA

WELCOME TO COGNITION-LAB

This site is aimed to satisfy the needs – wants – desires of like minded marketers. Focusing on cognition we explore the extent of human biases and the methadologies available to drive action.

 

DIGITAL INNOVATION REPORT 2019

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How to calculate max CPC bid for PPC Campaigns? | CPC Google

The measurability of digital marketing campaigns has become a must. In this article, we will explain how to set CPC bids in PPC campaigns. In the era where accountability is measured by direct sales, we all must be knowledgable...

How to Increase your Organic Facebook reach?

Facebook, the money-sucking evil corporation, has maid organic content promotion very troublesome for us marketers. It is believed that Facebook organic content reaches only 2% of audiences if optimisation is not in place. In this article, we have explored how to...

How to find Hash Tags for Social Media Growth | 6 Tips

Paid advertising can only get you so far. At some point, you will have to tap into the organic market and engage audiences. In this article, we have summarised 6 key strategies to find trending hashtags for social media growth. How to Find Trending HashTags for Social...

How to increase CTR’s and improve Relevance Scores on Facebook?

[vc_row][vc_column][vc_column_text]Looking to increase your Facebook CTR's and improve Relevance Scores? Good. You're on the right track. And we're here to help. What is Facebook Relevance Score? Your relevance score is a number from 1-10 (1 lowest - 10highest) and is...

How to use Google Keyword Planner to find new keywords | Top Tips

Learning how to use Google Keyword Search Planner for finding keywords is a must for any search advertiser. There are many paid and free keyword research tools available within the market, but what better option could there be than Google's own - free tool. How to...

Best Free Keyword Research Tools to use for PPC

Keyword research can be a difficult - time consuming and expensive process without the correct tools. If you have the money there are very helpful platforms you can subscribe online. If you don't have the money, well, you're in luck. Some goo Samaritans have come to...

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