Google Adwords replaces BMM keywords with Phrase Match

Google expands phrase match to include broad match modifier traffic. Broad match modifier will be phased out as part of the change.The changes will start rolling out in two weeks.

How to contact Facebook Ads Support for disabled accounts? (February 2021 Upadte)

How to contact Facebook Ads Support in 2021? Follow these 4 simple steps for rejected – disapproved – restited ad accounts on Facebook

5 Reasons to test Reddit Ads In 2021 | How to Target Super Niche Audiences

The top 5 reasons to test Reddit ads in 2021! Reddit is a powerful community platform that offers global audience reach and cost-efficient audience targeting. The platform attracted over 1.5 billion visitors in April 2019 alone….

Marketing strategies for Brand Building | Best of 2020

Marketers often have no idea why their campaigns work (or not). They try different tactics and draw wild-naive andnaive conclusions. Today's article will highlight the fact that advertisements largely work by refreshing and building memory structure.   Going back...

Do not trust Facebook ad benchmarks in 2019 to measure success? | 2019 Q4 Benchmarks

Clients keep on asking  "How much should I budget for Facebook ads?"  and "How are we performing compared to the Industry?". Little do they know the one and the only answer is: "It depends".  There are various dynamics that shape the outcome of facebook campaigns and...

5 Hacks to Optimize Facebook Ad Campaigns | September 2019 Update

Looking to take your Facebook ads to the next level? Looking for ideas to improve your engagement rates? In this article, you’ll discover 5 Hacks to Optimise your Facebook ad campaigns.   5 Hacks to Optimise Facebook Ads  (September 2019 Update)    ...

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MEDIA & ADVERTISINGWhat to learn from GenerationZ? Kevin Jones,  Senior Media StrategistDrop your illusions of youth. Stop making comparisons to your own past days. Being young in 2019 is very different 5, 10 or 15 years ago. Generation Z have new life perceptions...

How to calculate max CPC bid for PPC Campaigns? | CPC Google

The measurability of digital marketing campaigns has become a must. In this article, we will explain how to set CPC bids in PPC campaigns. In the era where accountability is measured by direct sales, we all must be knowledgable...

How to Increase your Organic Facebook reach?

Facebook, the money-sucking evil corporation, has maid organic content promotion very troublesome for us marketers. It is believed that Facebook organic content reaches only 2% of audiences if optimisation is not in place. In this article, we have explored how to...

How to find Hash Tags for Social Media Growth | 6 Tips

Paid advertising can only get you so far. At some point, you will have to tap into the organic market and engage audiences. In this article, we have summarised 6 key strategies to find trending hashtags for social media growth. How to Find Trending HashTags for Social...

Marketing strategies for Brand Building | Best of 2020

Marketers often have no idea why their campaigns work (or not). They try different tactics and draw wild-naive andnaive conclusions. Today's article will highlight the fact that advertisements largely work by refreshing and building memory structure.   Going back...

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The importance of Behavioral Economics in Advertising Landscape.

Rory is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency.

He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour – these are the very small contextual changes which can have enormous effects on the decisions people make – for instance tripling the sales rate of a call centre by adding just a few sentences to the script. Put another way, lots of agencies will talk about “bought, owned and earned” media: we also look for “invented media” and “discovered media”: seeking out those unexpected (and inexpensive) contextual tweaks that transform the way that people think and act.

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Power Stories:
50 Behavioral Economis Hacks
Power Stories:
50 Behavioral Economis Hacks
Power Stories:
50 Behavioral Economis Hacks

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