Cognition-Lab | The connection between Marketing, Behaviroal Economics and Cognitive studies.  Expand your marketing toolkit.

Consumers don’t think how they feel. They don’t say what they think and they don’t do what they say.

— David Ogilvy


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Introduction to Neuromarketing

Marketing strategies for Brand Building | Best of 2020

Marketers often have no idea why their campaigns work (or not). They try different tactics and draw wild-naive andnaive conclusions. Today's article will highlight the fact that advertisements largely work by refreshing and building memory structure.   Going back...

5 Hacks to Optimize Facebook Ad Campaigns | September 2019 Update

Looking to take your Facebook ads to the next level? Looking for ideas to improve your engagement rates? In this article, you’ll discover 5 Hacks to Optimise your Facebook ad campaigns.   5 Hacks to Optimise Facebook Ads  (September 2019 Update)    ...


MEDIA & ADVERTISINGWhat to learn from GenerationZ? Kevin Jones,  Senior Media StrategistDrop your illusions of youth. Stop making comparisons to your own past days. Being young in 2019 is very different 5, 10 or 15 years ago. Generation Z have new life perceptions...

How to calculate max CPC bid for PPC Campaigns? | CPC Google

The measurability of digital marketing campaigns has become a must. In this article, we will explain how to set CPC bids in PPC campaigns. In the era where accountability is measured by direct sales, we all must be knowledgable...

How to Increase your Organic Facebook reach?

Facebook, the money-sucking evil corporation, has maid organic content promotion very troublesome for us marketers. It is believed that Facebook organic content reaches only 2% of audiences if optimisation is not in place. In this article, we have explored how to...


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