


Google Adwords replaces BMM keywords with Phrase Match
Google expands phrase match to include broad match modifier traffic. Broad match modifier will be phased out as part of the change.The changes will start rolling out in two weeks.



5 Reasons to test Reddit Ads In 2021 | How to Target Super Niche Audiences
The top 5 reasons to test Reddit ads in 2021! Reddit is a powerful community platform that offers global audience reach and cost-efficient audience targeting. The platform attracted over 1.5 billion visitors in April 2019 alone….
5 Reasons to test Reddit Ads In 2021 | How to Target Super Niche Audiences
The top 5 reasons to test Reddit ads in 2021! Reddit is a powerful community platform that offers global audience reach and cost-efficient audience targeting. The platform attracted over 1.5 billion visitors in April 2019 alone….
Marketing strategies for Brand Building | Best of 2020
Marketers often have no idea why their campaigns work (or not). They try different tactics and draw wild-naive andnaive conclusions. Today's article will highlight the fact that advertisements largely work by refreshing and building memory structure. Going back...
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The importance of Behavioral Economics in Advertising Landscape.
Rory is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency.
He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour – these are the very small contextual changes which can have enormous effects on the decisions people make – for instance tripling the sales rate of a call centre by adding just a few sentences to the script. Put another way, lots of agencies will talk about “bought, owned and earned” media: we also look for “invented media” and “discovered media”: seeking out those unexpected (and inexpensive) contextual tweaks that transform the way that people think and act.
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Google Adwords replaces BMM keywords with Phrase Match
Google eliminates Exact Match Keywords and expands phrase match to include...
How to contact Facebook Ads Support for disabled accounts? (February 2021 Upadte)
Is your Facebook ads account is disabled? Are your Facebook pages restricted?...
5 Reasons to test Reddit Ads In 2021 | How to Target Super Niche Audiences
5 Reasons to test Reddit Ads In 2021 Reddit is a powerful community platform...
Marketing strategies for Brand Building | Best of 2020
Marketers often have no idea why their campaigns work (or not). They try...
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