Marketers often have no idea why their campaigns work (or not). They try different tactics and draw wild-naive andnaive conclusions. Today’s article will highlight the fact that advertisements largely work by refreshing and building memory structure. ...
Clients keep on asking “How much should I budget for Facebook ads?” and “How are we performing compared to the Industry?”. Little do they know the one and the only answer is: “It depends”. There are various dynamics that shape...
Looking to take your Facebook ads to the next level? Looking for ideas to improve your engagement rates? In this article, you’ll discover 5 Hacks to Optimise your Facebook ad campaigns. 5 Hacks to Optimise Facebook Ads (September 2019 Update) ...
MEDIA & ADVERTISING What to learn from GenerationZ? Kevin Jones, Senior Media Strategist Drop your illusions of youth. Stop making comparisons to your own past days. Being young in 2019 is very different 5, 10 or 15 years ago. Generation Z have new life...
The measurability of digital marketing campaigns has become a must. In this article, we will explain how to set CPC bids in PPC campaigns. In the era where accountability is measured by direct sales, we all must be knowledgable on the calculations in place. How to...
Facebook, the money-sucking evil corporation, has maid organic content promotion very troublesome for us marketers. It is believed that Facebook organic content reaches only 2% of audiences if optimisation is not in place. In this article, we have explored how to...
