Keyword research can be a difficult - time consuming and expensive process without the correct tools. If you have the money there are very helpful platforms you can subscribe online. If you don't have the money, well, you're in...
So the two big questions are 'what are Google's SMART display ads?' and 'are SMART DISPLAY ads worth trying?'
ps. Before we begin please note that Google, the mastermind of marketing, is attempting to replace the role of marketers with...
PPC Keyword Research Guide | Learn to think like your customer
Keyword research is a crucial part of Search Engine Marketing (SEM) and Search Engine Optimisation (SEO). Targeting the correct keywords will allow you to reach your audience effectively.
Sadly with all...
The debate on How to Improve Google Search Campaigns is a long going discussion. Google AdWords guideline is growing year on year. Marketers interpretations even more.
We decided to summarise the top 7 Google Search optimization strategies to make life...
Facebook site problems... The social media giant portfolio has been suffering from outages aand site problems across the world since around 12pm ET (4pm GMT) Wednesday.
All four of the company’s main applications – Facebook, Instagram, WhatsApp and Messenger – were...
Is re-targeting allowed with GDPR?
The answer is YES. GDPR allows retargeting campaigns unless your cookie policy is compliment with the rules...
What does GDPR want?
Simply put GDPR wants to deny people from tyring personal data with online behavior. This means anonymous...
E-commerce and omni-channel purchases are changing when and how people are shopping. The shopping trends across the world have started to merge together under umbrella dates. You probably heard of 'Black Friday' but have you heard of the emerging...
How to get a High Quality Score on Google AdWords?
The following story will show trails of our recent high quality score on Google Adwords we achieved with one of our University Clients. After months of experimentation we averaged a high...
