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Google Adwords replaces BMM keywords with Phrase Match

Google Adwords replaces BMM keywords with Phrase Match

by Cognition-Lab | Feb 10, 2021 | Category #1, Marketing News

Google eliminates Exact Match Keywords and  expands phrase match to include broad match modifier traffic…   Big changes have come to Google’s phrase match and broad match modifier keyword match types. Phrase match will expand to include broad match modifier...
How to contact Facebook Ads Support for disabled accounts? (February 2021 Upadte)

How to contact Facebook Ads Support for disabled accounts? (February 2021 Upadte)

by Cognition-Lab | Feb 4, 2021 | Category #2, Marketing News

Is your Facebook ads account is disabled? Are your Facebook pages restricted? Are your Facebook posts rejected? In this post we will explore how to contact Facebook Ads Support? (as of Feb 2021) Facebook ads manager and it’s love for advertisers Well, as we all...
5 Reasons to test Reddit Ads In 2021 | How to Target Super Niche Audiences

5 Reasons to test Reddit Ads In 2021 | How to Target Super Niche Audiences

by Cognition-Lab | Jan 14, 2021 | Category #3, Marketing News

5 Reasons to test Reddit Ads In 2021 Reddit is a powerful community platform that offers global audience reach and cost-efficient audience targeting. The platform attracted over 1.5 billion visitors in April 2019 alone, yet, marketers are still not making use of it...
Marketing strategies for Brand Building | Best of 2020

Marketing strategies for Brand Building | Best of 2020

by CognitionLab | Jun 13, 2020 | Category #1, Marketing News

Marketers often have no idea why their campaigns work (or not). They try different tactics and draw wild-naive andnaive conclusions. Today’s article will highlight the fact that advertisements largely work by refreshing and building memory structure.  ...

Do not trust Facebook ad benchmarks in 2019 to measure success? | 2019 Q4 Benchmarks

by CognitionLab | Oct 24, 2019 | Category #3, Marketing News

Clients keep on asking  “How much should I budget for Facebook ads?”  and “How are we performing compared to the Industry?”. Little do they know the one and the only answer is: “It depends”.  There are various dynamics that shape...
5 Hacks to Optimize Facebook Ad Campaigns | September 2019 Update

5 Hacks to Optimize Facebook Ad Campaigns | September 2019 Update

by CognitionLab | Oct 11, 2019 | Category #4, Marketing News

Looking to take your Facebook ads to the next level? Looking for ideas to improve your engagement rates? In this article, you’ll discover 5 Hacks to Optimise your Facebook ad campaigns.   5 Hacks to Optimise Facebook Ads  (September 2019 Update)    ...
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