Is re-targeting allowed with GDPR?
What does GDPR want?
Simply put GDPR wants to deny people from tyring personal data with online behavior. This means anonymous online identifiers such as cookies and device IDs are counted as personal data and they require specific permission to be used.
How will GDPR affect retargeting campaigns?
If you have set re-targeting audiences in place we reccomend using these until the 24th of May.
On the 25th of May delete all data you have on your audiences, make sure your new dta policy is compliant with GDPR and start re-capturing audience data again (as long as your audience agrees t share the data!).
For further information check out IPA’s guidelines on GDPR and read up on further updates online.